With the dwindling employment opportunities in Nigeria, many individuals are beginning to think about becoming a private tutor. According to a recent survey, parents now spend hundreds of thousands of Naira on private tutoring on their child per year.
The private tutoring sector is expanding rapidly due to the ease of controlling the rates, boasts of a flexible work schedule, and the rewarding opportunities that private tutoring offers.
The private tuition sector, which boasts of a flexible schedule, control over your rates, and the rewarding opportunity to work with people to achieve their goals, is growing in popularity for students and practitioners alike.
So, it's not surprising that an increasing number of individuals are joining private educators' ranks on a part-time or full-time basis.
There are a few steps to take between becoming a professional tutor and delivering your first tuition lesson.
It’s as simple as that!
But when people are searching for a tutor, they are eager to know the price that the tutor will charge per hour or per monthly session.
A private teacher’s price tag is a good first impression, and the price the tutor sets must be justifiable by the experience and qualifications that the tutor holds.
Setting Tutoring Rates
In setting your rates, it's tempting to offer a lower price to enable you to penetrate the market and increase your target client-base. But the downside of this action is that you are underselling your services, and sometimes, people don't value very cheap products or services, there's also the problem of you being discontent and discouraged with your earnings when you do this.
Therefore, it is important to set the right rate at all times in other to succeed as a tutor in Nigeria. This involves determining the best fit between charging too much or too little.
Always ascertain your breakeven point and then determine your profit margin or rate.
It's funny how most upcoming tutors often head to Google to search for a one-sized-fit-all hourly rate for private tutors or to search for "How much does a private tutor earns in Nigeria." Unfortunately, such information may not exist or might just be a projection.
Setting up a feasible hourly rate for your tuition classes requires you to consider different factors in relation to your skills and the student’s level.
Your rate should always be tailored to your skills and circumstances.
Nobody can set an encompassing rate for you since different tutors and tutees needs differ. We can only show you a step-by-step approach to setting an hourly rate.
Stages of Private Tutor Price Setting
Like we stated earlier, the stages of setting prices by a private tutor differ. There are four stages that one can take when fixing a per hour price. This include
Stage One: Be Mindful of what the Competitors are charging
The first stage to follow for any business to survives is to ascertain what competitors in your niche or subject set are charging. Look-out for what other tutors are charging their students, and then tailor your price around that.
The things to look-out for when keeping an eye on the competitor's prices are
- Prices Charged According to Subjects
You must check out the tuition rate according to the different subjects. What Chemistry tutors charge per hour will be different from what a civil education tutor is expected to charge per hour.
A subject in high demand, such as Math and English, which are compulsory for external examination, is often in higher demand, thereby commanding a higher price per-hour than other subjects.
Another factor to consider regarding the prices of the different subjects is the cost of equipment required to teach the subject. A tutor for physic or chemistry might need more equipment due to practicality compared to an Igbo language teacher; therefore, the price will reflect on this.
- Prices in Respect to Location
Where to market your product and where your target students are, have a way of determining the price to fix for your tuition session.
For home tutors and online tutoring jobs, the following variables affect prices:
- Average wages of people living in the locality,
- The standard of living,
- The type of schools and exams sat in the area.
- The supply and demand of tutors in the area.
It is important for individuals seeking to offer one-on-one tuition to investigate what others in your subject or skillsets are charging in the local area.
While there are thousands of students available to those seeking to offer online classes, there is a stiffer competition there. The online tutor can use video interactive applications such as Skype, among other services, to teach different subjects and skills.
Stage Two: Determine your Place in the Market
Where you fit into the market is the next thing to ascertain. A professional private tutor's rate is a function of the tutor's experience in the teaching profession, and most times, their educational qualifications.
Since many people are entering the private tutoring market and looking for teaching jobs, one's experience helps them stand out.
The more experienced you are, the more you can charge.
Here is an overview of the three basic classifications of a tutor's experience level
- Certified Experts and Professionals
Parents of prospective students will be willing to pay higher prices for fully certified tutors or professionals in their field of study. A professional football coach is expected to charge higher per hour when compared to an amateur coach. These expert or professional tutors are generally specialized and share top-notch information due to their detailed knowledge.
- Qualified Teachers
Qualified teachers with years of experience as a full-time teacher most times command higher pay too. Certified teachers demonstrate a great knowledge of the subject and experience in the national syllabus and external examination questions. Parents' looking for structured or conventional learning and academic support prefers qualified teachers as their wards, private tutors.
- Undergraduate and Students Tutors
These tutors are at the lowest rung of the ladder. They charge the lowest rates and most suitable for parents on a budget or lower class students/ pupils as they can relate better and explain better because they are closer in age to their thought pattern.
Stage Three: Cost of Tutorship
Now is the time to ascertain the cost that you will incur in carrying out your tutoring jobs. Will the rate be enough to cover your preparation time and breakeven?
If you are ready to work with Superprof, there will be no need to factor in commission since the platform doesn’t charge you any commission.
Is that not great?
This means that if your hourly rate is ₦1500 per hour, you’ll receive ₦1500 an hour after the class.
The only factors to consider when computing your cost of tutorship should include
- Preparation Time
The number of hours it will take you to prepare for a class has a way of influencing your hourly rate. Different subjects and levels will require different energy and time to prepare the study plan, making assignments, doing corrections and giving feedback on assignments.
Factor in those hours spent in preparing for a lecture when setting your price.
In Superprof, we recommend that you half your advertised rate into two to ascertain your preparation time.
For example, a tutor that charges ₦1500 per hour, for a class that requires one hour of preparation, is actually earning ₦750 per hour.
- Cost of Transportation
Your cost of commuting should be factored in if you are offering one-on-one tuition. Ascertain your travel time for either the student or the tutor.
- Equipment Required for the Class
Some classes require special equipment to teach the students. For example, a drum tutor is expected to invest in drumming kits that will be used to teach the students. Some of these equipment are quite expensive, which accounts for higher rates for tutors providing these services.
If you are to charge for equipment use, your equipment should be in good condition.
Stage Four: Be Flexible in your Teaching Rates
You must be flexible with your price rate to enable you to offer a rate that no one can refuse.
At this point, make sure that the rate you are setting reflects your experience, location and what other competitors are setting.
But remember to be flexible when advertising your services. Offer special rates and promo that will help you to stand out among the rest.
In doing this, make sure that you keep it simple and consistent to not confuse your customers.
- Rates by the Students Level
The student's level has a way of affecting the price you are expected to charge. What you will charge an undergraduate student preparing for a professional examination won't be the same with a primary four pupil that the parents contracted you to help in his assignments.
- Group Rates
Group tuition is a situation where a group of students at the same level and class learn together. This arrangement is always a win-win for both parties since they are expected to pay a lesser amount while some tutors charge around 25-30% less per head for a group session.
You can register with the Superprof platform to take advantage of the unique benefits that the platform offers to all its tutors in Nigeria.