The first challenge a private tutor usually encounters when they want to enter any market is: finding learners who are interested in their private tutorials. 

Whether you're a native speaker, bilingual, fluent, or just conversational in the German language, when you set off on your professional German teaching adventure, you may likely encounter this challenge which can be demotivating.

In terms of the subject matter, students of the German language are your targeted customers.

German tutoring jobs can be lucrative if you have a good number of students interested in your private tutoring services. It is a great thing to make some extra cash while doing something you are passionate about at the same time.

Have you recently decided to become a tutor of German as a foreign language in Nigeria? Do you want to start your German lessons as soon as you can?

You need to understand that students will not just come directly to you because you are a great and passionate tutor who speaks the German language.

You have to make an extra effort to find people interested in language learning and speaking German in Nigeria, especially since it is not a common language like French, which is very sort after.

In Nigeria, private tutorial marketing is growing daily. One in every three Nigerian students has had one form of private tutoring in one subject or the other. This shows that if you know what you are doing, there is a good opportunity out there for you as well.

Whether you’re a student, a teacher with a side hustle, or a retired teacher: you need to get yourself on the market. Once you have made up your mind to start private tutorials for interested pupils, you need to start taking the necessary steps to make yourself visible.

With the right approach and some advice which you will read as you go on in this article, finding students for your German tutorials will be child’s play!

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Find Students Online

The internet has made the search for students so much easier. Private tutorials, especially in a foreign language, have been greatly affected by the Internet boom in recent years in Nigeria.

There are several ways interested pupils can find free German online resources, learn about the German culture and of course, search for private tutors near them.

find German tutors in Nigeria
The internet is a great way to find students interested in learning the German language. Source: Pexels

In the world today, where the majority of people search for things and services online, it is important to know how to use this great tool to find students interested in learning German.

There are several ways you can make yourself known as a German tutor in Nigeria for tutor jobs and start teaching people how to speak German and about its culture.

It is not up to you to find out which means is more effective for you. However, we would advise combining different ways to increase your visibility for better results.

Platforms For Academic Support

You can advertise and get the audience you want from your target students for German lessons by signing up with academic platforms and organizations.

Signing up with academic platforms and organizations has a lot of advantages that will be good for you as a private Germann tutor. Since they tend to have a great online presence, they’ll help your visibility.

Do you just have to know what type of Grman tutor you want to be?

Are you focused on teaching primary or secondary students? Do you just give lessons to anyone interested in learning to speak the language and understanding its culture? or are you focused on tutoring people who want to sit for a German professional exam?

These are some of the questions you must answer to package yourself well for these platforms.

Some of these organizations will put you in touch with students but you’ll have to pass a test first. You should also be aware that they can also take up to 50% of the price of every single one of your tutorials.

Other types of platforms are called the "pure players". This means that they are only online and connect students and tutors, thanks to the internet, a lot more of them have come about in recent years.

Superprof is an example of one of the pure players in Nigeria. If you want to provide German language tutorials, you just need to put up your advert. You won’t need to pay anything when you sign up and there’s no commission on your tutorials.

Social Networks

Social networks are another way to get students online and to make yourself known to people as a private German tutor.

You will find students via social networks who want to learn more about the German language and culture for their studies or their careers or are interested in taking a German language course just to learn a few German phrases, expressions, and greetings.

There are different types of social media sites like Facebook, Twitter, Instagram, Snapchat, YouTube, etc that you can use as a means of communication to engage with students and then draw them in.

LinkedIn is another good way to make yourself known as a German tutor. The professional social network can act as your digital private tutor business card.

Get German students on social networks in Nigeria
The use of social networking is an excellent way of getting people who are interested in learning German. Source: Pexels

I am sure you are wondering "I just want to become a tutor and teach people German. Why do I need to go through all this process?"

The short answer is that it would help your visibility. However, you don’t need to sign up to every social network and spend all your time on them! Just make yourself a simple Facebook page and share a few articles about German culture that would be of interest to potential students.

The page could be used for students to leave comments on your articles. Encourage them to write a review on what they think about your tutorials and you as a tutor, etc. This way you are getting an audience, which in turn will get you more students interested in learning German in Nigeria.

Educational Institutions

The best place to find a large number of students at the same time is, of course, educational establishments and schools.

Most students in Nigeria spend their time in the four walls of a school.

Find them at this source! Academic support is considered an effective addition to traditional classes.

You can meet German tutors just like you who are working in schools. Just like you, they’ve studied and taught German and can share their experience with you.

Many of these teachers who are not into private tutoring can tell you about students in their classes who are interested in private tutoring or the ones who need extra classes in German. You will be helping them out by helping their students improve their German vocabulary, grammar, and gain fluency, etc.

You can also head to some schools and universities' notice boards by sticking up one of your adverts for German private tutorials. To stand out among many other adverts on these boards, make an attractive advert and don’t forget to include your details.

Word of Mouth

Activate word of mouth marketing for your German tutorials
Word-of-mouth marketing is free advertising triggered by customer experiences and usually, something that goes beyond what they expected. Source: Pexels

Word of mouth is probably the cheapest form of adverts especially since it is a third party person talking about you for free.

Word of mouth exists to date and can never get old. Trust me when I tell you, it is a great tool in Nigeria

This is when a happy customer talks to their peers and recommends you as a German tutor because of their experience with you. It can also be used the other way round. Remember, bad news spreads faster and like a wildfire.

You should also be careful because word of mouth can also be used to tarnish your image as a German tutor especially if you do not deliver and you are not good at tutoring. That is to say, that word of mouth can be used in a good or bad way.

Make sure you are well prepared for your lessons and also give your best to each student so that they can advertise you without you even knowing.

Don’t forget to tell those around you that you’ve started giving private German tutorials. Your friends and family might become your best promoters! Be sure to make them proud when you get the audience you desire.

By choosing one or several of these methods we have discussed, you will in no time find students who are interested in you taking them private German Tutorials. 

A good place to start getting visibility is to sign up on Superpof to become a German tutor. You will in no time get the visibility you desire.

You can also read up:

Private German Tutors In Nigeria Can Decide Their Tutoring rates

What Certifications do you Need to Start A Career In German Tutoring?

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Oyin

I am a creative freelancer and fashion designer who loves to travel, explore and meet new people.